Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page traffic from the search engine's natural or unpaid i,e organic search results.
Factors in On Page SEO
- Meta Title Tags Optimization
- Heading Tags Optimization (H1, H2)
- Content Optimization
- Building Keyword-Focused Pages
- Source Code Optimization
- Improving CTR and Conversions
Off Page SEO
- Keyword Research
- Website Audit
- Competitor Analysis
Off-page SEO covers link building strategy and all the other probable actions that optimizes the website and thereby boost back links from websites that leads to organic traffic. Off page SEO helps the website rank top in search engines as link building guarantees the brand become familiar. Relevant links drive traffic and increase visitors to the website however inappropriate links might work the reverse. So, we take utmost care in the process of link building.
Off-page optimization is a continuing process and it is vital to keep updating links with contents that are exclusive and innovative.